How Rachel Carson kick-started a movement

We’ve mapped out Rachel Carson’s origin story, and the legacy of her book, Silent Spring to reveal how she paved the way for environmental education and action.

Her storytelling power rested in her ability to harness facts and figures to paint an indisputable picture of the world as it was, whilst simultaneously offering a stronger story of the better world that people could join forces in creating.

Story makes data come alive, and data makes a story true, but it’s a hard balance to navigate.

Do you have any other examples of other storytellers who deftly marry both elements in their communications? Or just want to shout out some more love for the godmother of environmentalism? If so, you know what to do…