Great find Neil – an interesting example that interrogates the winners and losers that fall out of a story system that is mainly controlled by the 1%.
A stark (excuse the pun!) reminder about how important it is to examine the stories we tell ourselves about the work we do, within the context of wider narratives within society. Whether you identify with them or not.
I found a great example of Musk’s own elevator pitch - and as always, he certainly places himself as the hero in his story.
“I’m Elon Musk, I’m an internet billionaire, I founded PayPal and
X.com. I sold
X.com to Compaq for 165 million dollars in cash and I could spend the rest of my life on a beach drinking Mai Tais, but I decided that humanity needs to become a multi-planetary species to survive and I want to do something with my money to show that humanity can do that and I need Russian rockets and that’s why I’m calling you.”