Good Cop Bad Cop - Story Patterns to get cut-through

Harnessing story types can help you get cut-through for your good idea as a powerful appeal to our subconscious - we recognise that we’ve heard this story before, know how it ends and therefore, what we’re expected to feel, think or do.

Learn more as we decode seven COP26 campaign examples and better understand the power they can bring to your own storytelling…