In March 2020, Innovate UK launched the Business-Led Innovation in Response to Global Disruption - a £54m programme to provide UK businesses with rapid funding to help them accelerate a route to market for their innovation, in the face of the pandemic.
To support these companies in taking the next step in their business growth, we developed and launched our Story Accelerator to equip 30 of the funded companies with the skills and confidence to translate their innovation into a more impactful story and use it to win the support they need – whether that was to secure funding, attract new partners or win customers.
Here’s how it went:
We’re pleased to announce that next week we’re going to be doing the same for a second cohort.
We’re so looking forward to getting stuck into the stories behind some more inspiring businesses and help them to create an actionable plan to apply ‘story-as-strategy’ to accelerate their growth and increase the impact of the IUK funding.