Build your Narrative Knowledge

Understanding narratives is integral to good storytelling, they are bound by time and culture, and exist across social networks of all scales. An established narrative will underpin our systems and bring big, overarching ideas to life, giving meaning, reality and legitimacy to those ideas.

Here are some of our favourite resources to help shed more light on the power of narratives.

  • We are living through a climate critical moment for narrative strategy. This curated list explains how stories can play a role in shifting global narratives during a time of crisis.
  • We have allowed our political, national, economic and cultural narratives free play in the modern climate change debate. But where, in this shouting match, are the narratives from science itself?
  • The 5 Elements of a Brilliant Sales Narrative – a dissection of the narrative elements behind the ‘greatest sales pitch’ Andy Ruskin has ever seen -
  • This slide deck offers tips for using Twitter and Facebook to effectively move your narrative on social media. It is accompanied by a guide for creating digital action toolkits that you can use when working with allied organizations and individuals.
  • Although this has a strong American focus, there are some real gems of insight illustrating how to use narrative as a powerful tool for social change.

If you have any other brilliant narrative insights to share, please do reply to this Topic and let the rest of the community know!

A useful collection - in their own words -

’ The Opportunity Agenda is a social justice communication lab that works to advance the impact of the social justice community. We do this by:

  • Shaping compelling narratives and messages
  • Building the communication capacity of leaders through training and resources
  • Engaging with artists, creatives, and culture makers as powerful storytellers to shift the public discourse

We believe that opportunity should be full and equal and that greater opportunity for all benefits everyone.

Every day, social justice leaders work to expand opportunity by advancing policies and a culture that support the rights and voices of all people. Yet, too often the social justice community must counter well-financed communication efforts that support inequitable and unjust policies.

To successfully oppose these efforts, social justice leaders need support to tell compelling and evocative stories that drive policy and culture change. The Opportunity Agenda exists to provide that support.

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Thanks for highlighting @RobBLKOUT - I’ve been following Opportunity Agenda closely. We’ve recently been working on a mapping project at Stronger Stories and I drew a lot of inspiration from their Mapping Social Justice Project.

Some great thought leadership, thanks for sharing :raised_hands:

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Reporters and editors have long believed that terms such as “inmate,” “felon” and “offender” are clear, succinct and neutral. But a vocal segment of people affected by the criminal justice system argue that these words — and any other words that define human beings by their crimes and punishments — are dehumanizing.

Found this style guide useful in expanding my own thinking about the criminal justice system - perhaps you might too.

Really fascinating - and practical advice from those with lived experience. Thanks @RobBLKOUT.

In fact, I’m just highlighting this style guide by the Marshall Project to @jtweed who might find it interesting alongside his work boosting educational access within UK prisons.

Great share once again, keep them coming Rob!